I serve as a Creative Director at Archer & Hound Advertising and as a pastor. My work centers on helping organizations clarify their vision, sharpen their messaging, and build brands that align strategy, creativity, and leadership.

I work at the intersection of faith, leadership, and marketing strategy.

It’s both — but more than either.

This site brings together my pastoral teaching, brand strategy work, and organizational leadership thinking. You’ll find case studies, ideas, frameworks, and reflections from real-world experience leading teams and organizations.

Through Archer & Hound, we work with established organizations in healthcare, education, construction, finance, nonprofit, and professional services — primarily in Central California.

Personally, I’m especially drawn to mission-driven organizations that value clarity, leadership, and long-term brand equity over short-term tactics.

I believe brand strategy is organizational clarity made visible.

Strong brands aren’t built on logos first — they’re built on vision, alignment, leadership, and execution. Strategy must precede design. Messaging must reflect reality. And culture must support the promise.

Yes. I occasionally speak on leadership, organizational alignment, creative strategy, and faith-based leadership development.

If you're interested in having me speak at an event or leadership gathering, you can reach out through the contact page.

My background spans pastoral leadership and creative direction. That means I think in terms of formation, culture, and long-term alignment — not just campaigns.

I don’t believe in disconnected tactics. I believe in integrated systems that unify leadership, message, brand, and execution.

Selectively.

I work best with leadership teams who are ready to clarify direction, make decisions, and execute with discipline. Advisory engagements typically focus on brand clarity, organizational alignment, and strategic positioning.

I’m based in Clovis, California, and primarily work throughout Central California — including Fresno, Madera, Bakersfield, and surrounding regions.

Start with a conversation.

I regularly ask three questions:
What is God doing?
Who is He doing it through?
And how can I partner with it?

If you believe I may be able to help clarify, strengthen, or build what you’re leading — let’s connect.